How to navigate the 2023 season
As you start planning for the 2023 wedding season, it's important to consider that your business may need to recover from the global pandemic and the current financial state of the country.
For example, if you're a wedding pro, the need to plan for long-term recovery is palpable since that's when the industry will be able to grow again.
It might seem like an eternity away right now, but keep in mind that markets always recover—and better than ever before! You'll want to make sure you're ready and able to take advantage of this growth when it comes around.
Add in the fact that people are getting married later and later, which means 2023 will have a record-high number of weddings and you have a recipe for an incredibly busy season.
The average age of first marriage has been steadily increasing since 1990 and hit its highest point yet in 2019 at 30.9 years old for men and 28.8 years old for women, according to the U.S Census Bureau.
That means that more people are choosing to get engaged during their late twenties or early thirties—and they'll likely want someone else to handle their wedding planning so they can focus on planning their big day!
It's time to position yourself for success, especially when things like winning awards or being featured on national platforms can help you get booked out faster than ever before.
You can't rely on referrals, so you have to do your own marketing.
Make sure you have a website.
Use social media to get your name out there.
Get involved in the community and join a professional organization to get connected with industry pros and make new contacts.
Have a reputation for doing great work and providing excellent customer service so that when it comes time to book your services, clients will want you over others who may be cheaper or more convenient.
To give you some perspective, here are some interesting trends to consider as you prepare your business for what could be the busiest wedding season yet:
The average age of first marriage has been steadily increasing since 1990. It reached a high point in 2019 at 30.9 years old for men and 28.8 years old for women, according to the U.S. Census Bureau’s Current Population Survey (CPS). This trend is likely due to more people getting married later in life, with many choosing not to tie the knot until they’re financially stable and have established themselves professionally.
More people are getting married than ever before—or so it seems! Since 1960, the percentage of adults (18+) who have ever been married has risen dramatically from around just 12% in 1960 all the way up to nearly 50% by 2005 according to data from The National Center for Health Statistics (NCHS) vital statistics system survey series on marriage and divorce
The average age of first marriage has been steadily increasing since 1990 and hit its highest point yet in 2019 at 30.9 years old for men and 28.8 years old for women.
The main reason behind this trend is money. In the past, people would get married as soon as they could afford it—mostly because there were no other options available to them. As more options become available today (i.e., living together), many couples choose to move in together instead of getting married right away.
You can make 2023 your best year yet with some simple strategies
As a wedding pro, you'll face challenges that other people do not. But you can use these challenges to your advantage by using the right strategies and being prepared.
Here are five steps to help you navigate the 2023 wedding season as a wedding pro:
Have a plan
Be prepared
Be flexible and ready to adapt
Use your resources (including other professionals in your network) 5) Stay proactive6) Make sure you have the right tools for the job
With all this information, you should feel confident that you're ready to take on 2023 as a wedding pro. It looks like the world of weddings as we know it might look a little different for a while. The good news is that people are still getting married later and later in life (in fact, they're older than ever before), which means 2023 will have a record high number of weddings and you have a recipe for an incredibly busy season... but also one where there are fewer inexperienced planners competing with you!
At The Social Attendant, we love all things social media and helping wedding professionals take their businesses to the next level. Lori was a wedding planner for 17 years and has been helping wedding creatives like you since 2020 with their social media management, consulting/coaching, and virtual assistant tasks . Let’s chat about how we can help!
