Why is Pinterest important to your wedding business?
If you’re a wedding professional, then you probably already know that Pinterest is an essential tool for your business. But if you’re not familiar with the platform and all its powerful features, then this post is for you!
Here are five reasons why you need to have a Pinterest presence.
It’s a great way to be found
It's a visual search engine. Pinterest is a great way to be found. Because it’s a visual search engine, people are able to find you and your business with ease by simply searching for the types of images that resonate with their experience, and then following the pins that lead them to your website.
It has over 100 million users. The fact that Pinterest has over 100 million users speaks volumes about its popularity in terms of content creation and consumption, which makes it an excellent platform for wedding professionals looking to build their audience online and spread the word about their services or products.
It’s most popular among women (and men). According to Statista, more than two-thirds of all Americans who use Pinterest are women—but men make up almost one-third of its users too! This means that if you have something valuable enough on offer, there will undoubtedly be some male customers interested in what you have to say or show off as well—and who knows where this could lead?
It’s visual
Pinterest is the second largest search engine in the world, and it's a visual social network. That means that people don't just want to see what you have to say—they want to see it. It's all about images (with a high visual content-to-text ratio), so if you're not using Pinterest for your business, you're missing out on one of the most powerful marketing tools available.
It’s good for SEO
You can also use Pinterest to drive traffic to your website. You can use the Pin It button on your blog, or create a board that links back to your site’s homepage.
Pinterest is a great way to build authority and trust with your audience. Links from high-value websites like Pinterest are often given more weight than other types of links when it comes time for Google and Bing bots to rank sites in search results pages (SERPs). This means that if someone searches for a “wedding photographer” and you happen to be one of the top-ranked results in SERPs, it will be much easier for you to attract potential clients than if you were lower down the list or not included at all!
You need to be on Pinterest!
So, what are the benefits of being on Pinterest?
It is an amazing way to get your name out there.
You can be found on Pinterest with ease.
It’s visual, so people can see your work easily.
It’s also great for SEO (search engine optimization).
These are just a few reasons why Pinterest is important to your professional wedding business. It’s a great way to be found, exposes you to more people, its visual and good for SEO. If you don’t have an account or need help setting one up please contact us!
Not of Fan of Social Media? You need The Social Attendant. We love all things social media and helping wedding professionals take their businesses to the next level. Lori was a wedding planner for 17 years and knows just how important social media can play in your business and has been helping wedding pros like you since 2020. Let’s chat about how we can help!
