How to prepare to outsource your blog
In today's market, it's more important than ever to be able to generate a consistent flow of relevant content for your website. But you can't do it all yourself! That's why we've put together a list of five steps that will help you prepare your business to outsource blogging.
Creating a road map
A road map is a visual representation of the steps you need to take in order to achieve your goals. It helps you organize and track what needs to be done, when it needs to be done, who will do it, and if something goes wrong along the way, why it happened.
The best way to create a road map is by using a spreadsheet or project management software like Asana (which our company uses). You can also use something like Trello—it’s just as effective as long as you stay organized!
The first thing we recommend doing is identifying all of the tasks that need completing before outsourcing blogging becomes possible for your business. This includes building relationships with potential vendors who are able to provide content marketing services at affordable prices; creating and designing templates they can use; deciding how many blogs they should write per week/month so they aren’t overwhelmed by their workloads; setting deadlines for each blog post so clients don’t have any excuses about why their projects weren’t completed on time etcetera…
Establish a clear and consistent voice
The second step is to establish a clear, consistent voice for your brand. This will help guide the conversation around your blog and content. Your tone should be professional and respectful while still being fun and engaging. It should also be appropriate for the audience you’re trying to reach—if you’re targeting young professionals looking to buy a home, then it makes sense that your voice would reflect this demographic in some way.
Here are some tips on how to establish a brand voice:
Use informal language when appropriate but remain professional whenever possible
Limit slang terms as much as possible (e.g., don’t use “like” all over the place)
Make sure that each post has its own personality but still reflects what people expect from the blog overall
Setting up a content calendar
A content calendar is a list of all the content you will publish on your blog in the next month. It helps you plan and organize your content so that you can get everything done in time, and it keeps things moving smoothly while staying organized.
A good content calendar should include:
A plan for at least three months out. Set aside some time every week to plan out what posts will be published each month and when they'll go live. This way, there's no confusion about when something needs to be written or edited, which takes away pressure from having to rush things through before they're due!
A place for notes and reminders about longer-term projects that take more than one month (like an ebook). It's important not just because it reminds us what we need to do but also because if we keep track of these things early enough then there'll likely be fewer problems later on down the line when trying something new like this might make things harder instead!
Defining your brand keywords
When you're looking to outsource, it's important that your team defines their brand keywords and voice. Defining these aspects of your business will ensure that the content produced by your writers is in line with what you want to achieve.
It's a good idea to have a conversation with your writers so they can understand the tone of voice and personality of your company. They can then write blog posts that reflect this identity, whether it's an informative piece on how-to guides or something more fun like an editorial article.
Gathering effective content resources
The first step is to gather effective content resources. You need a variety of sources, including news media, blogs and forums. The second thing you should do is use different types of media—words, pictures, video and audio files can all be used to reinforce your message. Thirdly it's important to make sure that the content you gather is easy-to-share online; this will help spread awareness of your business more quickly and easily than if people have difficulty finding or sharing it with one another via social media sites like Facebook or Twitter.
Finally (and perhaps most importantly), make sure that the information in these sources is easy-to-find when someone searches for relevant keywords related to what they're looking for - as well as readable without any technical expertise needed on behalf of either party involved in providing or receiving said information!
These five steps help you prepare to outsource blogging, especially for wedding and event venues and other related businesses.
Establish a clear and consistent voice. Your business needs to have a distinct tone of voice, and it should be present in every piece of content you publish, no matter who the writer is or who’s publishing it. For example, if you’re writing about weddings, your brand should feel welcoming but not too cutesy or fluffy; if you’re writing about events at a venue, your brand should be more formal but still warm and personable.
Set up a content calendar. You don't want to get caught scrambling for new blog posts on short notice—so establish guidelines that outline when each new post goes live and how long between posts there should be (for example: "We'll add one new blog post per week."). Then stick with it! One exception might be if there's something specific going on in the industry that would merit an immediate response from your company—but even then, schedule time for brainstorming beforehand so you can come up with ideas quickly rather than winging it at the last minute.
Define keywords related to what you do best (and use them!). Once upon a time there was advertising as we knew it: businesses paid companies like Google AdWords thousands of dollars just so they could show up at the top of searches relating directly to their product offerings like “wedding photography” or “catering services near me." But nowadays those same words are found everywhere online—and since all those websites vie for those same coveted spots atop search results pages (SERPs), they all need something unique which makes them stand out above competitors instead of being buried under mountains of generic postings from other businesses trying too hard become visible through sheer numbers alone while sacrificing valuable resources needed elsewhere such as quality control measures needed when outsourcing blog writing duties overseas where English may not necessarily be first language spoken regularly by everyone involved including management level staff members who oversee day-to-day operations across multiple locations
With the right preparation and planning, outsourcing your blog can be a wonderful experience. You’ll be able to free up more time to focus on other aspects of your business while still maintaining an active presence in the online world. By following these five steps, you can prepare yourself for outsourcing so that it will run smoothly when it comes time for someone else to step in and take over!
At The Social Attendant, we love all things social media and helping wedding professionals take their businesses to the next level. Lori was a wedding planner for 17 years and has been helping wedding creatives like you since 2020 with their social media management, consulting/coaching, and virtual assistant tasks . Let’s chat about how we can help!
