What is a Social Media Manager?
Having a social presence is crucial for your business!
How do you feel about your business’s social media accounts?
Do you struggle on a daily basis on what to post and when to post?
Chances are, as a business owner with a vast array of responsibilities, writing tweets and posting photos to Instagram isn’t high on your priority list. And that’s okay – because with the help of a seasoned social media manager, you can strengthen your business’s online presence.
A social media manager can be an invaluable addition to your small business’s marketing team. Having a social media marketer on staff can help your business’s operations improve in a variety of different ways, and it’s more than worth the recruiting and on-boarding expenses.
There’s nothing worse than searching for a company on social media, only to find that their page hasn’t been updated in ages. A social media manager will make it their main priority to post consistently on each platform. They’ll also know what type of content will be best received on each platform – instead of just posting the same message on each profile your business has.
Consistent Social Content
Posting consistently will help you build your social media following. If you’re currently having a difficult time attracting new followers, posting on a regular basis could be the change you need to make. This is why it is important to stay steady when it comes to social!
By posting consistent social content, you’ll also have another way to drive traffic to your business’s website. Your new manager will be able to do this by sharing blog posts, exclusive offers, and other links that will lead followers back to your website. Think about it – having these social posts is another way to convince prospective customers to check out what your business is offering.
That’s why your social media manager should interact daily with customers through social media; you’ll likely see your customer satisfaction rise. Using social media for customer service will allow you to quickly respond to customers, and will also serve as a good PR opportunity.
Think about it – if a customer sees that your business is dedicated to promptly responding to customer questions and concerns on social media, they’ll see that you value each and every one of your patrons. They will also appreciate that you aren’t just utilizing social media to promote your products or services – you’ll also be using it to meet build relationships.
Have Time to Focus on your Business
If you or your employees have social media on your to-do list, it’ll be a huge relief to give up this role to someone else. Maybe you’ve been trying to build your social presence, and due to this, other aspects of your business have been put on the backburner. By hiring a social media manager, you’ll have time to focus on new projects and leave the social media work to your new hire.
Convinced?
Hiring a social media manager can provide long-term success for your growing small business. Having a professional in this area will do more than just guarantee an active social media presence; it will improve customer service, perfect branding, increase sales and much more.
Although you may be apprehensive to invest in adding another employee to your roster, it is likely that you will see favorable results due to this new role.
