What to Post on Social Media in May: 30+ Fresh, Timely Ideas to Boost Your Engagement
📋 Blog Highlights
Planning your May content around seasonal events and themes increases relevance and engagement
Mixing evergreen, personal, and educational content keeps your audience interested and connected
A well-structured content calendar simplifies your marketing and helps you show up consistently
If you’re staring at a blank content calendar and wondering what on earth to post this month — you’re not alone. May can feel like a whirlwind. Between wedding season heating up, graduations, spring events, and the transition into summer, your business is likely buzzing... but your social media? Maybe not so much.
So let’s fix that.
We’re walking you through exactly what to post on social media in May, complete with content ideas you can customize for your brand. Whether you’re a wedding planner, photographer, stationer, florist, bridal boutique owner, or creative entrepreneur, these ideas are designed to help you boost engagement, show off your expertise, and stay consistent without scrambling for content at the last minute.
Let’s dive into 30+ ready-to-use post ideas (plus some bonus tips you won’t want to miss!).
Why May is a Powerful Month for Content
May brings the perfect storm of content opportunities:
The start of peak wedding season
Emotional and sentimental moments (Mother’s Day, graduations)
Seasonal transitions (spring to summer)
National awareness events (Mental Health Month, Small Business Week)
Longer days = more natural light = more content capture opportunities
With a little strategy and some thoughtful planning, your May social media content can attract new leads, nurture existing followers, and even generate some much-needed momentum heading into summer.
Weekly Themes to Simplify Your Planning
Want to make things easier? Use themed content days to guide your weekly posting:
Monday: Motivation or education
Tuesday: Tip or tutorial
Wednesday: Wedding Wednesday or behind the scenes
Thursday: Throwback, testimonial, or thoughtful reflection
Friday: Feature a product/service or celebrate a win
Saturday: Showcase real client moments
Sunday: Soft sell, personal story, or gratitude post
30+ May Content Ideas for Wedding Pros
🌸 Week 1 (May 1–7)
May Day (May 1st): Share a beautiful floral moment from a past wedding or event
Small Business Week: Share your story as a small business owner and what fuels your passion
Wedding Planning Tip: What should couples finalize in May for a summer/fall wedding?
Client Love: Highlight a 5-star review or kind message from a client
Sneak Peek: Show a glimpse of a project, setup, or invitation suite in the works
🌷 Week 2 (May 8–14)
Mother’s Day (May 12th): Share a tribute to mother figures or a favorite mother-daughter moment from a wedding
Before & After: A transformation (venue setup, room flip, design board to reality)
Meet the Team: Introduce someone on your team or a vendor you love working with
Behind the Scenes: What does a typical day look like during wedding season?
Floral Feature: Showcase a seasonal bloom or floral trend for May weddings
🌞 Week 3 (May 15–21)
Mental Health Awareness: Share how you protect your peace during busy seasons
Pro Tip Tuesday: Drop a quick 60-second tip for engaged couples
Throwback Thursday: A past wedding moment you still think about
FAQ Friday: Answer a question you get asked all the time
Weekend Vibes: A personal moment — brunch, a hike, or your creative recharge ritual
🌿 Week 4 (May 22–31)
Graduation Celebrations: Share custom stationery, event setups, or a congrats post for grads
Styled Shoot: Feature an editorial or creative collaboration
Trending Tuesday: Talk about a trend you love or would love to leave behind
Client Highlight: Share a mini-story about one of your favorite couples or events
Wedding Season Checklist: What should couples have done by now?
Evergreen Content Ideas That Work Any Time
Your Origin Story: Why you started your business
Myth-Busting: What people get wrong about your industry
Common Mistakes to Avoid: Practical value for your audience
Top 5 Favorites: Venues, vendors, tools, designs — whatever fits your niche
Behind-the-Scenes Reel: People love the process!
Tips for Making the Most of Your May Content
Batch your content using these prompts and schedule ahead
Use trending audio for Reels, but keep the content branded and clear
Engage in your DMs — post ideas are great, but connections drive conversions
Repurpose posts across platforms (IG, FB, Pinterest, email)
Tag your vendors and couples to expand your reach
Final Thoughts
Showing up on social media in May doesn’t have to feel like a chore. With a little planning and some intentionality, you can turn this month into a marketing momentum builder that helps you reach new couples, celebrate your current clients, and reconnect with your purpose.
Social media isn’t just a tool — it’s a storytelling platform. And May is the perfect month to remind people why you do what you do.
Now go forth and plan your content with confidence. And remember — you don’t have to do it all. You just have to show up.
At The Social Attendant, we love all things social media and helping wedding professionals take their businesses to the next level. Lori was a wedding planner for 19 years and has been helping wedding creatives like you since 2020 with their social media management, consulting/coaching, and virtual assistant tasks . Let’s chat about how we can help!
