What to outsource during the busy wedding season
The wedding season is in full swing, and with it comes the stress of keeping up with your business. If you’re a wedding professional who's been tasked with handling everything from social media to graphic design and email management, consider outsourcing some of these responsibilities. This will allow you to focus on the most important aspects of your work while also ensuring that everything runs smoothly during this busy time. Here are four areas where it makes sense to outsource:
Social Media Management
Social media management is an essential part of the marketing process, and it's one of the most important things you can outsource. You need to be on top of all your social accounts, but if you're busy planning weddings, then it can often be hard to find time for this.
Social media managers are experts in their field and know what content will work best for your audience. They create engaging posts that showcase your brand in the best light possible, so that people will want to follow and engage with you on Instagram or Facebook. These types of posts also encourage people to book their next event with you!
When searching for a social media manager, look for someone who is familiar with wedding photography as well as other kinds of businesses; this way they'll know exactly how to tailor each post toward its target audience (in this case: brides). You should also check out their previous work before hiring them—make sure they've created similar projects before so that there's consistency across all platforms where they’re active online (including yours!).
Graphic Design
You may not realize it, but graphic design is an important part of your wedding brand. Your logo, save the dates, and other wedding stationery are all examples of graphic design that can help you shine.
What do you need to know about graphic design? Well, first off: don’t think that graphic design is just for logos! Graphic designers can also help with save-the-date cards, invitations, and even programs for your big day.
Graphic designers are great at what they do—but if you have a lot of work in front of you during peak season or simply need someone to take on another task on your plate (like photography), consider hiring someone else to handle these tasks instead!
Email management
Email management is a great task to outsource during your busy season. It can be as simple as responding to emails, or more complicated like answering questions and following up on them. You might also want to use email automation software, which automatically sends emails at certain times of the day or week (for instance, if someone submits an inquiry on your website, you could have it send them a response immediately).
Blog content
Blogging is a great way to keep your clients informed and up-to-date on what's happening in the wedding world. You can share tips and tricks for planning, budgeting, etiquette, etc. The best part about blogging is that it can be done at any time of day or night—all you need is some free time, a loved one willing to tolerate your company (if you're lucky), and an idea for what you'd like to write about.
As a former newspaper reporter/editor and professional blogger myself with over 10 years of experience, writing blog content for my own website as well as others, I know firsthand how blogging helps professionals grow their businesses by:
Building their brand
Connecting with other wedding professionals who may become colleagues or clients
Attracting potential new customers
Hiring a wedding virtual assistant will ensure you have time to keep your business running smoothly.
Outsourcing is a great way to focus on what’s most important in your business. You can outsource tasks that are not a core part of your business, so you can spend more time focusing on the actual projects that matter.
A virtual assistant can help with some of the tasks that don’t directly relate to your core services but still need attention—like answering emails and scheduling appointments.
The wedding season can be incredibly busy, and it’s important to keep your business running smoothly. By outsourcing some of the work you do in your day-to-day operations, you will be able to focus on what matters most—your clients!
At The Social Attendant, we love all things social media and helping wedding professionals take their businesses to the next level. Lori was a wedding planner for 17 years and has been helping wedding creatives like you since 2020 with their social media management, consulting/coaching, and virtual assistant tasks . Let’s chat about how we can help!
