How to prepare your wedding business to outsource social media
There are plenty of ways to outsource some aspects of your business. You might have a project that requires more time or expertise than you have, or maybe you need help maintaining and marketing your online presence. The beauty of outsourcing is that it allows you to focus on what's important: growing your business and building relationships with customers.
As long as you can find the right person who fits the bill (pun intended) for the job at hand, there's no reason not to take advantage of this incredible opportunity. Here are a few essentials for getting started with outsourcing social media for your wedding business—and making sure it gets done right!
Do your research
Before you can begin to solve a problem, you must first define it.
You want to achieve your goals and be the best at what you do. But what does that look like? Do the things that successful people do and apply them to your own work.
Keep in mind that there are no right answers here; everyone's goals are different. What works for one person won't necessarily work for another—but just because something doesn't work doesn't mean it's not worth trying!
Outline the scope of the project
Once you've figured out the scope of your project and outlined what exactly it is that you need done, it's time to discuss specifics with potential social media managers.
The following questions can help guide this process:
What is the scope of the project? How many social platforms will we be managing? How often will I expect to meet with you or receive regular updates?
How many hours a week will you be spending on this? Will there be any trial periods where we work together before committing to a long-term contract or hiring someone full time? Are there other projects that may conflict with our timeline or goals in any way? Does this include strategy sessions, research, content creation and curation, etc.?
Create a list of the tasks and goals you want to accomplish
Before you start the process of outsourcing, you need to make a list of all the tasks and goals that need to be accomplished.
List all the tasks you want to do (or already do). These might include things like posting on social media, responding to comments and messages, taking photos for Instagram stories/posts, answering emails from clients, etc.
List your goals for each month or week. For instance: how many times will I post on Facebook? How many times will I post on Instagram? Will I respond to every comment or message? Will I send out an email newsletter every month? When am I going to start working on my blog posts again (if at all)? If any of these seem overwhelming—don't worry! We'll tackle them one step at a time throughout this guide!
Create a content calendar
A content calendar is a plan that helps you stay organized and on track. You will use it to decide what content you want to post, when you want to post it and how often each element of your social media strategy should be updated.
You need both long- and short-term goals for creating your content plan:
Long term: Creating an editorial calendar for the year ahead is like planning out a whole year of weddings — including which days are free for travel (and when couples can expect their photographer!). It's also important because if you're going to have someone else handle all this work for you, they'll need some sort of blueprint so they know what needs doing from day one — not just when they first get started!
Short term: A weekly or monthly basis will allow you enough time build momentum with followers before an event (or during).
Make sure your themes and branding are strong
Know your brand
Your brand is the foundation of all your work, and it’s important that you know who you are and what it means to be a part of the Daffodil Flower Shop. You should have a solid understanding of the mission and values of your business. If you don’t know these things, now is the time to figure them out! Think about who your audience is, how they use social media and how they would like to interact with your brand online. Don't make any assumptions—ask friends who fit into this demographic if they'd be willing to help out by taking surveys or giving feedback on what kind of content they prefer receiving online.* Know your audience
Using social media in general takes some trial-and-error; however once you've found what works for both parties (the business owner/marketing manager vs. their followers), then there shouldn't be much need for changing it up often.* Use consistent voice
It's not necessary but some small businesses have chosen one person as “the face” or “voice” for their company on all platforms including but not limited
You can outsource social media if you do this stuff first
Research
Create a list of your tasks and goals you want to accomplish
Create a content calendar (monthly or weekly)
Make sure your themes, branding, and even color scheme are strong enough for the public eye
. If you're planning on hiring a social media manager, this is a great place to start. Remember that there are plenty of people out there who can help, so don't be afraid to reach out! And if you're looking for advice on who might be good for your business, then let’s chat!
At The Social Attendant, we love all things social media and helping wedding professionals take their businesses to the next level. Lori was a wedding planner for 17 years and has been helping wedding creatives like you since 2020 with their social media management, consulting/coaching, and virtual assistant tasks . Let’s chat about how we can help!
