Why is Instagram important for your wedding business?
If you’re a wedding professional, there’s no doubt that Instagram is extremely important and I’m going to tell you why and how Instagram can be used to grow your business and what are some basic tips to get started.
Instagram is the only one of its kind.
You’ve probably heard that Instagram is the most popular social media platform for marketers. It’s one of the few places where you can use both text and visuals to tell your brand story, which makes it ideal for business owners who want to connect with potential customers on an emotional level.
Instagram is also unique in that it allows you to share photos and videos from your phone or computer—no more having to fumble around with apps if you need to take a quick picture! This means that when a bride wants to capture her wedding day through her own eyes, all she has do do is open up Instagram and post away. No other platform offers this kind of flexibility and ease-of-use in creating content, which is why we recommend using it as part of your marketing strategy.
It helps you connect with others in the wedding industry.
Instagram is a great way to connect with other wedding professionals. You can share your work, ask questions, and get feedback on what you're doing. When you post pictures of different weddings, there will be people out there who will see them and think "Hey! I want my wedding to look like that!" And if they do want their wedding to look like yours (and they tell you so), then congratulations! You've got yourself some new business.
You’re directly speaking to your audience.
As a wedding photographer, you need to be able to get your name out there. Instagram is one of the best ways to do this.
Instagram has more than 1 billion users worldwide (that's more than Snapchat and Twitter combined). This means that it's an influential platform that allows you to reach a large audience and build your brand as well as connect with potential clients directly. Plus, it's free!
The key is understanding how people use Instagram so that you can create content that engages them enough to follow along with what you're doing throughout the day--and maybe even hire YOU for their own wedding day!
The ability to engage your audience.
Engagement is a key metric for social media. The more engagement you have, the more people will see your content and be exposed to your brand. Engagement also builds trust with your audience, which is imperative when it comes to marketing yourself as a professional photographer.
There are many ways to engage with your followers on Instagram—you can ask questions or polls in order to gather feedback from them and develop strategies based on their responses (see below for an example), share helpful tips about photography or wedding planning by posting images that relate back to these subjects, host giveaways where users enter by liking photos or commenting on them—the list goes on!
It allows you to build your brand while having fun!
Instagram is a fun and easy way to connect with your audience, whether they’re clients or just people who love weddings. It’s a great place for you to show off your work and connect with others in the industry. You can use it to build your brand, grow your business, and even market yourself as an expert in the field.
The best part? Instagram doesn’t have any of the traditional rules that other social media outlets like Facebook or Twitter do. You don't need an office full of employees; all you need is a camera phone (or DSLR) and some creativity!
Instagram can be intimidating, but if you’re serious about growing your business, it’s an absolute must.
Instagram is the only social media platform that allows you to post pictures and videos. For most of us, that’s a huge plus. But, it can also be intimidating to start out with hundreds or thousands of other people posting on Instagram who have been doing this for years!
Instagram is a visual platform so it tends to attract mostly visual people (like photographers). It's also a great way to connect with your audience and show off your personality—you get the chance to share funny stories or interesting facts about yourself. All in all, if you want more reach, engagement, and traffic from your audience then Instagram will help with those goals as well!
There’s no doubt that Instagram is an important part of your business, but it can be intimidating to get started. If you have any questions about how to get started with Instagram or what other platforms would be best for your business, don’t hesitate to reach out! We love working with wedding professionals with all of their social media management needs.
